Managing up is how teams and leaders grow together
Managing up isn’t about kissing up—it’s about creating clarity so leaders can lead and teams can do their best work.
Whether you’re a seasoned pro or just starting out, the skill of managing up changes how you work, how you’re perceived, and how fast your team can move.
Learn why no one teaches it, how to avoid common pitfalls, and a simple framework that makes managing up second nature.
Asking for testimonials isn’t like asking your crush out—but it feels like it
In my early days at a startup, I was terrified to ask happy customers for testimonials. And when I started my own business? It got even harder. It felt personal. Vulnerable. Like maybe I was asking for too much.
But here’s the thing: I’d been writing case studies and testimonials for years on behalf of other companies. I knew the value. I just hadn’t given myself permission to apply it to my own work.
This post is for anyone who’s felt weird asking for feedback, unsure how to start, or stuck waiting until “the end” of a client engagement to share the story.
Do for one what you wish you could do for everyone
After three years in business, Expert Generalist founder Courtney reflects on the mindset that’s guided her work: do for one what you wish you could do for everyone. Discover how this simple, sustainable approach creates clarity, impact, and momentum—especially when you're just getting started.
My unicorn definitely does not have four legs: a cautionary tale of an entrepreneur doing her own illustration work
When I designed my own logo in PowerPoint (yes, PowerPoint), I was proud of my DIY unicorn—until a designer gently pointed out it only had three legs. Oops. What started as a branding blip turned into a lesson in creativity, imperfection, and the value of asking for help. This one’s for every entrepreneur who’s ever patched something together with stock icons, good intentions, and zero formal design skills.