I’m Courtney Sander, MA, CCEP
Oh, hi there!
I’m the founder of Expert Generalist, and I know what it’s like when success starts to feel like too much. You’ve built something meaningful—but with that growth comes complexity, decision fatigue, and systems that can’t quite keep up.
I work with founders and leaders who are juggling big ideas, real responsibilities, and the invisible labor of holding it all together. If that’s you—you’re in the right place.
Why I started Expert Generalist
With a background in ethics, operations, and compliance across startups and global corporations, I’ve spent the last 15+ years translating chaos into clarity. I’ve been the person who builds what doesn’t exist yet, steps in when things break, and helps big ideas become real.
I started Expert Generalist because I saw how often brilliant, driven people hit a wall—not from a lack of effort, but from carrying too much, too fast, for too long. My work is about lightening that load and giving you the space, tools, and partnership to move forward with intention.
How I work
Think of me as your business co-pilot—part strategist, part sounding board, part accountability partner. My approach is:
Practical and brain-friendly. I build systems that work with how your brain actually functions.
Rooted in curiosity. I ask the right questions to help you filter out the noise and focus on what matters.
Grounded and judgment-free. I meet you where you are, hold space for the messy middle, and help you build momentum without burnout.
Whether we’re clarifying priorities, mapping a new offer, untangling a team process, or finally tackling that “someday” project—we’ll do it together, and we’ll do it in a way that feels doable.
You bring the ambition—I bring the clarity, structure, and critical thinking to turn it into something that actually works.
Real life, not just business
I live in the Texas countryside with my husband, six cats, and two dogs—so don’t be surprised if one of them makes a cameo during our call. My home office is practical, a little quirky, and frequently supervised by a rotating cast of furry coworkers. I keep things professional, but never performative. This is real life—and I bring that same grounded energy to the work we do together.
Do I have a team?
Not exactly—when you work with Expert Generalist, you’re working directly with me, Courtney. I bring the strategy, structure, and clarity. For projects that need something extra—like tech, design, or content—I collaborate with a small group of trusted partners. You’ll never be handed off or lost in the shuffle.
Want to work together?
Whether you’re looking for a quick “pick your brain” session or ready to engage in deeper strategic work, I’d love to hear what you’re building—and where things feel stuck. Most clients work with me for at least three months to create clarity, momentum, and meaningful progress that lasts.