Watching the right patients find the right clinic

Client WorkMarketing Made Simple
Written By Courtney Sander

One of the most rewarding parts of working with Well Women Physical Therapy over the last year has been helping them refine their website. We’ve focused on making the copy human, accessible, and straightforward—no medical jargon walls, just clear language that patients can connect with.

We also put a lot of effort into SEO and AIO so women searching for help could actually find the clinic when they needed it most. And it’s paying off. Patients are now discovering WWPT not only through Google but even through ChatGPT, because the site calls out the conditions and treatments they’re looking for.

The result? Women in the Houston area are recognizing WWPT as the premier location for pelvic health and whole-person care. Seeing the right people connect with the right provider is exactly why I love doing this work.

Courtney Sander

Part process-sorceress, part cat-herder, I help brilliant-but-overwhelmed people turn big ideas into clear action. With a background in compliance, product, and business strategy, I’ve spent the last decade making sense of complexity, bridging silos, and getting teams unstuck. I founded Expert Generalist to do more of what I love: helping good humans build things that matter—with clarity, momentum, and maybe a few too many sticky notes.

Next

Managing up is how teams and leaders grow together