Welcome to the website of Expert Generalist LLC, doing business as Ford the River Compliance (“we,” “us,” or “our”).

We respect your privacy and are committed to protecting your personal information. This policy explains how we collect, use, and share information when you visit www.expertgeneralist.llc, join our newsletter, download resources, or schedule a call.

By using this site, you agree to this policy. If you don’t agree, please discontinue use of our website and services.

1. Information we collect

a. Information you provide directly

We collect personal information that you voluntarily share with us, such as when you:

• Subscribe to Notes from the Expert Generalist

• Download free resources

• Complete a contact or inquiry form

• Schedule a meeting through Setmore

• Become a client (under a separate agreement)

This information may include your name, email address, company, and any message you send.

If you purchase a product or book a session in the future, payment and billing information will be collected securely by third-party processors (like Squarespace Payments or Stripe), not stored by us.

b. Information collected automatically

When you visit our site, Squarespace automatically collects limited information to help us understand how visitors use the site and to keep it secure. This includes:

• IP address, browser, and device type

• Pages visited and time spent

• Referring and exit pages

• Clicks, scrolls, and searches

We use this data to analyze traffic and improve your experience. Squarespace processes this information on our behalf in a de-personalized, aggregated form.

c. Cookies

Our website uses cookies and similar technologies (small text files stored on your device) to make the site function properly and analyze usage.

Essential cookies are required for the site to operate.

Analytics cookies (used by Squarespace) only activate after you accept them through our cookie banner.

You can control or delete cookies at any time in your browser settings.

d. Scheduling through Setmore

When you book an appointment via our Setmore calendar, we collect information needed to complete your booking—such as your name, email address, phone number, and any details you share in your booking form.

Setmore processes this information securely to confirm your appointment and send reminders.

You can read Setmore’s privacy policy at https://www.setmore.com/privacy.

e. Email communications

We use Squarespace Email Campaigns to send newsletters and updates.

If you sign up for Notes from the Expert Generalist or download a resource that requires your email, you consent to receive these communications.

You can unsubscribe at any time using the link at the bottom of our emails.

We don’t sell or share your email address with anyone outside our direct service providers (Squarespace).

2. How we use your information

We use your personal data to:

• Send newsletters and educational materials

• Provide free and paid resources you request

• Respond to inquiries and schedule appointments

• Improve our website and content

• Comply with legal and regulatory obligations

We never sell your personal data or share it with unrelated third parties.

3. How we store and protect your information

Squarespace and Setmore store your data securely using encryption and access controls.

We retain data only as long as necessary for business purposes, to comply with legal requirements, or until you request deletion.

4. Your rights under GDPR and CCPA

If you’re located in the European Union, United Kingdom, California, or another region with privacy protections, you have rights to:

• Access, correct, or delete your personal data

• Withdraw consent for marketing communications

• Request a copy of your data or limit its processing

To exercise these rights, email us at hello@expertgeneralist.llc and we’ll respond within 30 days.

5. Links to other websites

We occasionally link to other sites or resources we think are helpful.

We’re not responsible for the privacy practices or content of those sites, so please review their privacy policies before sharing information with them.

6. Children’s privacy

Our website and services are intended for adults. We don’t knowingly collect information from anyone under 18. If you believe a child has provided us personal data, please contact us and we’ll delete it promptly.

7. Changes to this policy

We may update this Privacy Policy occasionally to reflect new regulations, technology, or services. The “Last updated” date above will always show the current version.

Continued use of the site after updates means you accept the changes.

8. Contact us

For any questions about this Privacy Policy or how we handle your data, please contact:

Expert Generalist LLC
Brenham, Texas
hello@expertgeneralist.llc